Optimise4

Business Transformation

Civil Aerospace Technical Services

Objective: Establish the attractiveness and investment requirements to achieve a go to market strategy for an internal business function under significant pressure to reduce costs. Department identified as a potential growth unit and future profit contributor.

Activity: Conduct market analysis to establish the size and attractiveness of the Civil Aerospace Regional Jets technical services market. Produce business case and presentation to support findings for senior management and stakeholders.

Services: Research and data gathering was undertaken including interviews and surveys with internal and external stakeholders including current and future customers. Analysis of the competitor technical services offerings were undertaken particularly among those aircraft manufactures operating within the regional jets sector. Data was collated and analysed using the company's preferred industry standard tools and techniques to ensure alignment with the internal business planning system. A top level business plan was produced with initial estimates of investment requirements.

Outcome: The analysis identified a market opportunity from both existing and new customers who were operators of company aircraft and had requirements for technical services. The analysis also identified that the unique intellectual capabilities placed the company in an ideal position to develop more effective and joined up solutions than those of the existing third party providers. The analysis had also quantified future long term revenues which supported the recommendation to proceed with a full business planning exercise.

Value: Effectively managed the data gathering and analysis process to produce accurate and appropriate market analysis for a positive decision to be made to undertake a full planning exercise.

Comments: An excellent knowledge of the industry sector and process required to produce a quality recommendation - Managing Director